- Best Budget Buy: Kia Picanto
- Best SUV/Crossover: Kia Sportage
- Brand Champion: Kia Motors South Africa joint 3rd place
After the successful launch of this prestigious award ceremony in 2011, the third Annual Standard Bank People’s Wheels Awards took place at the Monte Casino Ballroom on 21 November 2013.
This competition prides itself as the voice of the South African motor consumer, as all vehicles are judged in their respective categories and the outcome is based solely on the general public’s votes. This year, there was a total of 30 categories, ranging from budget city cars to hot hatches to super cars.
Kia’s model line up was well represented with the Kia Picanto as a contender in the “Budget Buys” category, the Kia Rio as a contender in the “Compact Hatch” category and the Kia Sportage as a contender in the “SUV/Crossover” category.
The Kia Picanto was crowned as the winner of the “Budget Buy” category for the third consecutive year, scoring the majority of the votes beating competitors such as the Chevrolet Spark and the Hyundai i10. This year, the Kia Sportage also took top honours in its nominated category, and was announced as the winner in the “Best SUV/Crossover” category.
“We are extremely proud in both these vehicles. Not only has the Picanto been crowned with this incredible honour for a third consecutive year, but the Sportage has also received the recognition it deserves as a stylish, and impressive SUV package”, comments David Sieff, Marketing Director at Kia Motors South Africa. “The Picanto, Sportage and Rio are three of our most popular vehicles, and the results are a reflection of that. As with all Kia models, they offer unbeatable style, great value and a brilliant overall package”.
The competition also introduced a new category this year called the “Ownership Brand Champion Category”, and Kia Motors South Africa was awarded a joint 3rd place with Honda South Africa.
“Another great achievement! One of our biggest objectives at Kia Motors South Africa is to create top of mind awareness and familiarity in the mindset of the South African consumer. To date, our marketing efforts have been very aggressive, and to be recognised in this category is evidence of how far we have come as a brand”, concludes Sieff.
Good news for all of us as a KIA manufacturer and distributors, All-New Kia Cerato rated Number One in ‘The $20,000 Compact Sedan Challenge’ stated By USA Today & Cars.com, U.S. this challenge included competitors such as: Hyundai, Honda, Nissan, Toyota, SUBARU, FORD.
Never before has design been so important in the automotive industry, a statement now substantiated by the decision of the jury of the 2013 Golden Steering Wheel awards. In one of the car industry’s most prestigious awards programmes, Peter Schreyer has received the Honorary Golden Steering Wheel, awarded for outstanding achievements in the automotive industry.
Bavarian-born Schreyer has been Chief Design Officer at Kia Motors since 2006 and was appointed President of all Hyundai-Kia Design Centres at the beginning of 2013. With overall design responsibility for the world’s fifth largest car manufacturer, Schreyer is only the second designer in the 31-year history of the Golden Steering Wheel to receive the award. Giorgetto Giugiaro received it in 1995.
The most recent recipients of the award include Ferdinand Piëch, Chairman of the Volkswagen Supervisory Board (2012), Alan Mulally, CEO of Ford Motor Company (2011) and Norbert Reithofer, CEO of BMW (2010). The competition is organised by Bild am Sonntag and AutoBild, and the official presentation ceremony will take place on 12 November 2013 in Berlin.
“I am exceedingly proud to receive this important award. It is a great honour for me personally, and at the same time it is recognition for our design teams all around the world who for years have been delivering such excellent work,” said Schreyer. The designer was responsible for creating Kia’s distinctive, multiple-award winning design language, and his ‘Tiger Nose’ – the signature Kia radiator grille – has since become a striking brand feature.
Peter Schreyer trained at the Munich University of Applied Sciences and the London Royal College of Art, which presented him with an honorary doctorate in 2007. Prior to joining Kia, Schreyer was responsible for the design of pioneering models such as the Audi TT, Volkswagen’s new Beetle and the Volkswagen Passat.
At Kia, Schreyer has developed a design philosophy that stands for simplicity and clarity, which has made a considerable contribution to the success of the brand – in the past five years, Kia has doubled its global sales and in 2012 sold more than 2.7 million cars.
Under Schreyer’s leadership the Kia Design Studios in Korea, the United States and Frankfurt have created a number of striking cars. These include the cult crossover Kia Soul, the dynamic compact SUV Kia Sportage, the elegantly sporty Kia Optima, the Kia POP electric concept car, the Kia GT design study and the sporty, compact four-wheel drive Kia provo concept.
The entire Kia model range now features Schreyer’s design signature. The final model to be fully redesigned under Schreyer was the new Kia Carens, which has been on sale in Europe since May 2013 and which brings a new visual dynamism to the family-oriented MPV segment.
The flair and appeal of Kia design is not only visible in the brand’s market success but also in the wealth of awards that Kia has received since Peter Schreyer joined the company’s ranks. In the globally renowned red dot design awards, ten Kia models have been awarded the coveted red dot, with the mid-size saloon Kia Optima and the new Kia pro_cee’d even receiving the Best of the Best award. Experts have also praised the overall strategy of Kia’s brand design, and the jury of the Automotive Brand Contest awarded the manufacturer the Best of the Best prize in the 2011 Brand Design category.
The Golden Steering Wheel is considered the most important European automobile prize. Founded in 1976, the award recognises the best new car models of the year, while the Honorary Golden Steering Wheel has been presented to leaders in the automotive industry since 1983. Two race drivers have also received this prestigious prize: Michael Schumacher (1993) and Lewis Hamilton (2007).
In the car categories, winners are selected either by Bild am Sonntag and AutoBild readers, or by an independent jury comprising 40 celebrities, race drivers, engineers, designers and motoring journalists. The winner of the Honorary Golden Steering Wheel is selected by representatives of the two publications and the Axel Springer publishing house.
It has been a very busy year for Kia Motors South Africa (KMSA) so far. The year kicked off with the company opening it first solar-powered dealership in Weltevredenpark on 19 February 2013. March was followed by the introduction of 2 new vehicle derivative launches, the updated Sorento and the new Optima GDi. On 22 May 2013, KMSA launched the all new Cerato sedan and this vehicle has proven a worthy successor to the previous generation Cerato and a very competitive offering in its segment.
The second half of 2013 looks to be as exciting as the first, with another two vehicle launches planned for the year. KMSA will be unveiling the new Cerato Hatch as well as the all new Cerato 2-door Koup at this years Johannesburg International Motorshow. The Cerato hatch will offer the consumer a sportier and more compact driving experience, while its specification level will be similar to that of the sedan version.
The big news is the all-new Cerato Koup. It’s swooping roofline and large wheels give this vehicle an athletic and aggressive stance while the swept-back headlights with built-in LED lights add to it sportiness. At the front, the Koup is highlighted by a bold and muscular facia, while tapered LED rear combination lamps and a twin chrome-tipped exhaust add to its high-tech image at the rear. The biggest change however, lies under the bonnet. The new Cerato Koup will feature a brand new 1,6-litre GDI turbocharged four-cylinder engine which produces 152 kW at 6 000 r/min and 264 N.m of torque between 1 750 and 4 500 r/min.
“We are very excited to be able to finally offer the first of hopefully many turbo engine’s into the local Kia line-up. The Cerato Koup has been a great success story for Kia as far as 2 door models is concerned, but now the Koup gets some extra horsepower to do justice to it’s great looks and presence on the road!“, comments David Sieff, National Marketing Manager Kia Motors South Africa.
KMSA is also planning fun activities on it’s stand, and will be doing a live broadcast of the KIA Take40 SA chart show on Saturday morning 19 October 2013. The show will feature exciting give-aways and interviews with celebrities, including KMSA’s brand ambassadors DannyK, Kabelo Mabalane and the newly signed pop group Micasa.
“Kia looks to the JHB International Motor Show as a show piece for our products where people can compare us with our peers in one exhibition environment. It’s a great way to understand how well we stack up against the other brands, but its also about having fun at the show by engaging with our brand ambassadors and chatting to our energetic and passionate Kia staff”, Sieff concludes.
Kia Motors Slovakia recorded a 6 per cent year-on-year increase in output, producing 158,900 cars at its Zilina, Slovakia facility during the first half of 2013. The company started production of the all-new Kia pro_cee’d three-door model in February, followed by the higher performance Kia pro_cee’d GT and five-door Kia cee’d GT models at the end of May. The plant is now operating at full production capacity for the first time ever.
Kia Motors Slovakia also produced more than 253,200 gasoline and diesel engines for the first six months of 2013, a 6.7 per cent increase over the same period last year.
“We are grateful that despite the less than favourable situation of the automotive market, European customers still appreciate Kia’s offer that combines top quality, attractive design and great value for money,” said Eek-Hee Lee, President and CEO of Kia Motors Slovakia.
“Only thanks to their trust in Kia we have been able to achieve a 6 per cent year-on-year production increase, with almost 160,000 cars manufactured in the first half of the year. We believe that the new models launched this year will support us remaining at full production capacity.”
Kia’s Zilina facility produces the second-generation Kia cee’d, the Kia Sportage sport utility vehicle, and the practical B-segment MPV, the Kia Venga. Kia Sportage accounted for almost 48 per cent of the overall production output in the first half of 2013. The majority of the remainder is made up of the Kia cee’d models (over 42 per cent), while the Kia Venga represents 10 per cent of production. Most of these cars were exported to Russia (24 per cent), the UK (14 per cent), Germany (9 per cent), France (5 per cent) and Italy (5 per cent). Almost 1 per cent of output is sold in Slovakia.
In the first half of 2013, Kia also manufactured 133,100 gasoline engines (53 per cent of total engine output), the most popular variant being the 1.6-litre GDi gasoline engine, and over 120,100 diesel engines (47 per cent). Of total engine production output, 47 per cent was supplied to sister company, Hyundai Motor Manufacturing Czech, in the Czech Republic.
Kia Motors has been named 37th in Interbrand’s list of the 50 Best Global Green Brands 2013, a debut for the Korean car manufacturer in the annual ranking of sustainability and environmental performance of the world’s 100 most valuable brands. Interbrand assesses businesses based on market perception and the actual environmental performance of the company and its products and services.
This latest recognition by Interbrand follows hot on the heels of Kia’s recent introduction to the 100 Best Global Brands 2012 rankings, in which Kia placed 87th. According to the 50 Best Global Green Brands 2013 study, Kia has placed eco-management at the forefront of its brand management strategy alongside its emphasis on quality and design management since 2006. Under this initiative, Kia has made huge strides in improving the performance of its vehicles, with a strong focus on enhancing fuel efficiency and a long-term aim for zero-emission vehicles. As a result of its efforts, Kia continues to be perceived as a leader in the environmental sustainability sector.
“In our view, the best green brands are those that are not only vital, relevant, powerful and pioneering, but also profitable, ethical and ecologically responsible. We applaud Kia Motors’ efforts aimed at sustainability in all facets of its global operations that have enabled the company to be named as one of our Best Global Green Brands 2013,” said Jez Frampton, Global CEO of Interbrand.
Kia’s commitment to increasingly efficient mobility is realized partly through the introduction of the latest green technologies to its growing range of products under the EcoDynamics umbrella to ensure the company remains ahead of global emissions regulations and continuously improves average fuel consumption of its entire product line-up. This includes the development of hybrid powertrains for the brand’s Forte model in Korea and Optima model in global markets, plug-in electric vehicles, full-electric vehicles and even hydrogen fuel-cell electric vehicles. Kia has also realized an increase in the environmental performance of its supply chain, production centers and logistics operations. The brand has been recognized for minimizing harmful emissions from its operations and reducing the use of water resources during the manufacturing process, as well as recycling more than 90 percent of the waste generated during production at domestic plants.
Meanwhile, the brand brings its corporate social responsibility (CSR) activities together under the slogan, ‘A Better Way to Go,’ which has seen the introduction of the Green Light Project – a global initiative to build schools and provide school buses to children without access to education. The Green Light Project also runs disease prevention programs and mobile clinics. In 2012, Kia realized a 15 percent year-on-year increase in CSR investment.
Tae-Hyun (Thomas) Oh, Executive Vice President and COO of Kia Motors Corporation, said, “Kia Motors continues to invest heavily in sustainable growth in environmental performance and corporate social responsibility around the globe. “We strive to create safe, economical and environmentally-friendly vehicles in all our manufacturing facilities, and our business practices have been developed to match this focus on sustainability. Kia employees around the world work hard to ensure sound environmental performance in all aspects of the business, and we will continue to invest in encouraging sustainable mobility,” Oh added.
David Sieff, National Marketing Manager, Kia Motors South Africa further added: “We are pleased with Kia’s global performance and while we don’t currently have access to our eco-dynamics range of vehicles, Kia Motors South Africa will continue to be a good corporate citizen that drives for operational sustainability as we have done with our solar powered dealership in Weltevredenpark.”
“In years to come we will continue to expand on these eco-friendly efforts and then supplement this with world class eco-friendly Kia models”, he concludes.
J.D. Power and Associates’ 2013 Initial Quality Study (IQS) has ranked the Kia Soul and Kia Sportage as leaders in the Compact Multi-Purpose Vehicle and Sub-Compact CUV segments, respectively, in the U.S. And, for the first time, Kia ranks among the automotive industry’s top 10 nameplates for initial quality. The 2013 Soul ranked first in the Compact MPV segment for the second consecutive year, and the Sportage tied for the highest ranking in the Sub-Compact CUV category.
“Kia Motors is committed to building vehicles that are defined by award-winning design, fun-to-drive performance and world-class quality, and the Soul and Sportage epitomize these attributes,” said Byung Mo Ahn, group president and CEO, Kia Motors America (KMA) and Kia Motors Manufacturing Georgia (KMMG). “Achieving top-ten status within the industry reflects just how far the Kia brand has come in improving the ownership experience and vehicle quality for our customers and advancing value to new levels of sophistication across our entire model line.”
According to the IQS study, Kia made substantial improvements with gains that outpaced the industry average and resulted in the brand’s best-ever score. The annual report analyzed responses from 83,442 respondents about 230 vehicle models and attributes across eight categories, including the driving experience, engine and transmission and a broad range of quality problem symptoms reported by vehicle owners.
(BELO HORIZONTE, BRAZIL) In conjunction with its global partnership to FIFA and as one of the main sponsors of the 2013 FIFA Confederations Cup in Brazil, Kia Motors Corporation has successfully completed the fourth installment of its exciting annual Champ into the Arena amateur football tournament.
Every year, Kia distributors from all over the world host this exciting tournament in their respective markets in search of the best amateur 5-a-side football team. Winners from each country then move on to the global tournament where they get the opportunity to compete against the winning sides from other participating countries, and ultimately stand a chance to be crowned global champions.
Brazil was the host country for this year’s tournament, and Belo Horisonte set the stage for an exciting and action packed event. Participating countries for 2013 included France, Colombia, Chile, Peru, Jordan, North Iran, Brazil, Argentina and South Africa.
This years representatives for Kia Motors South Africa, was Mobitel a Durban based team that found themselves in Group A, with France and Chile. As their first match was about to start, the South African hopefuls walked onto the pitch with pride and confidence. After the first half, Mobiltel looked promising, leading 4-1. They continued to dominate in the second half, and ended up beating France 6-1.
In their second match, a stronger looking Chilean team raised the bar and team Mobitel found themselves fighting harder to score goals. Many missed opportunities for both sides allowed for a tightly contested match, with the South African’s up 4-3. In the last five seconds Chile scored a goal and equalized the match, which resulted in them moving on to the semi final as they beat France 7-1. The South Africans qualified for the play-offs, facing both Peru and Jordan to secure a spot in the semi-final. They went on to beat Peru 5-1, but lost to overall runners-up Jordan with a final score of 6-3. Jordan was defeated by Brazil in the final by 2-1.
“This was a good learning curve for us,” said Lowell Kinsey, Mobitel defender. “The match against Jordan opened our eyes because it was the first time we played a team like this. We should try out their style of play.”
“We are very disappointed not to have won, as we truly believe we had it in us. Congratulations to team Brazil, they were a very strong side”.
As part of the prize, all teams got to watch the Confederations Cup semi-final between Brazil and Uruguay live at the stadium. As it was many of the team members first trip abroad, team Mobitel were in awe. “We are so excited to have been part of this tournament. This is a dream come true”. “We would like to thank Kia Motors South Africa for this amazing experience – we had the time of our lives”, Kinsey concluded.
The Kia Champ into the Arena 2013 tournament concluded in fine style this weekend at the Randburg Sport Club with Mobitel emerging victorious and earning the right to represent KIA Motors South Africa (KMSA) at the global competition in Brazil on 24 – 27 June 2013. The first round of games was tightly contested by the 6 provincial finalists with Fast Five and Young Legends topping Pool A and Pool B respectively. It was down to the last 4 teams with the first semi-final encounter pitting Fast Five from Cape Town against Durban based Mobitel. The second semi-final was a Gauteng derby between Young Legends and First Team.
With both fixtures producing many goals, the KIA Champ into the Arena 2013 Final berths were deservedly afforded to First Team and Mobitel. Prior to the final match, a curtain raiser match took place between the Brian Baloyi Select Team and the Kia celebrity brand ambassador team led by well-known DJ Mark Pilgrim and all three members of the multi award winning band, Micasa.
“It felt good leading my team on the field as an infield player for a change and most importantly in the spirit of friendly competition with my peers,’ said Brian Baloyi, Kia Champ into the Arena 2013 Ambassador.
The main fixture then witnessed a highly competitive match with an avalanche of goals and passion, with team Mobitel from Durban emerging as overall winners.
“Kia Motors South Africa will be well represented in the global finals by a talented and organised team in Mobitel. They were absolutely awesome in the Durban qualifiers and took their game to the next level in the Kia Champ into the Arena National Finals,” concluded Spiderman.
“It is a magnificent feeling being crowned champions and we really look forward to representing Kia Motors South Africa (KMSA) at the global tournament in Brazil. It is also a great incentive to have our player Lowell Kinsey as the tournament leading goal scorer with 9 goals. But all in all good team work,” said the emotional winning captain Kerwyn Jackson. This result unfortunately means that First Team have now been the runner up for the second consecutive year.
“On behalf of Kia Motors South Africa we are delighted with the response and passion displayed. Well done to Mobitel and we wish them luck in representing Kia Motors South Africa in June from 24 – 27 in Brazil at the global finals,” added David Sieff, KIA Motors South Africa National Marketing Manager.
The team will depart from O.R Tambo International Airport on 23 June 2013 to arrive in Brazil on the 24 June 2013. They will then depart Brazil on 27 June 2013 and arrive at O.R Tambo International Airport on 28 June 2013.
The final round of qualifiers concluded in style and the last two spots of the National Finals were secured by Johannesburg tournament winners, First Team and well deserved finalists Young Legends. The battle lines are now drawn for the final on 2 June at Randburg Sports Club where they will meet their Kwazulu Natal and Cape Town rivals. The 32 Gauteng teams showed skill, resilience and determination and was well received by the entertained supporters, with Dash Lolo and Inceptions pitting their wits for the bronze medal match.
“The Johannesburg qualifiers were of the highest level and was a very good way of concluding the provincial tournaments in line with the National Finals in June,” said Brian Baloyi, Kia Champ into the Arena ambassador.
“We are honoured to have won the Johannesburg qualifiers for the second time. It is truly a wonderful accomplishment and one that we are proud of,” added the Winning Captain Malice Kasa
KIA Champ into the Arena National Finals will be tightly challenged by Cape Town representatives the Untouchable FC and Fast Five, while the Durban flag will be flown high by Mobitel and Mzansi Legends . The winning team will earn the sole spot to represent KIA Motors South Africa (KMSA) at the global competition in Belo Horizonte, Brazil on 24 – 27 June 2013 and will also have the pleasure to witness a FIFA Confederations Cup 2013 semi-final match live.
Brandon Ehlers, Tournament Director said “We are very delighted with the success of the Johannesburg qualifiers and the 2013 tournament in general. It was a marvel to see amazing talent and competitive spirit amongst participants. We look forward to the National Finals with great anticipation on 2 June 2013.”